3V – vertical, video and views advertisements – are a Snapchat native form of advertising, where all ads are 100% viewable and shareable. It's an end-to-end experience for the user. This involves three elements: Vertical: This refers to the orientation of the ad.3V – ...

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4C's determine whether a company is likely to succeed or fail in the long run. The customer is the heart of any marketing strategy. If the customer doesn't buy your product or service, you're unlikely to turn a pro...

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things. Let's take a deep dive into their importance for your brand. Need content for your business?The 5 P's of...

The four Ps — product, price, place, and promotion — are key elements of marketing a product or service. These elements are considered part of a “marketing mix,” a combination of factors a company controls when creating a marketing strategyThe four Ps — p...

A digital marketing process comprises various steps, strategies, and tactics marketers employ to reach potential customers and achieve specific business goals through their online marketing campaigns. Different digital marketing process steps bring marketers closer to their objectives.A digital...

Digital marketing tools are online applications that allow a marketing team to execute an effective strategy to sell goods or services. These tools often help a company with email marketing , website management and keyword tracking.Digital marketing tools are online applications that allow...

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketin...

The 7Ps of digital marketing include product, price, promotion, place, people, process, and physical environment. Understanding how these elements work together can create a more holistic and practical approach to your online marketing initiatives.The 7Ps of digital marketing include produ...

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) a...

SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engineSEO—short for search engine optimization—is about ...