That's where the 7Cs of digital marketing come into play. These seven pillars—customer, content, context, community, convenience, cohesion, and conversion—form the backbone of successful digital marketing strategiesThat's where the 7Cs of digital marketing come into play. These seven pil...

What is SEO in digital marketing?     SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries...

Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic technologies. These digital channels can include the internet, mobile devices, social media platforms, webinars, search engines, online customer communities and other digi...

Social media marketing, SEO and email marketing are three of the top digital marketing platforms business marketers use. The top marketing automation tools used for digital marketing include HubSpot, Marketo and Salesforce.Social media marketing, SEO and email marketing are three of the to...

Defining your goals is the most critical step in developing a Digital Marketing strategy. This begins with defining your company's missions and objectives, followed by discussing your KPIs or Key Performance Indicators to establish a system for tracking and measuring your progress.Defining your...

Digital marketing can be challenging, but whether it's "hard" depends on various factors, such as your background, experience, and the specific aspects of digital marketing you're dealing withDigital marketing can be challenging, but whether it's "hard" depends on various factors, such as your backg...

A digital marketing strategy is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time via the most suitable online channels to increase revenue and improve relationships with your audienceA digital...

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketin...

While many Digital Marketers begin in traditional marketing roles before specializing, that's far from a hard-and-fast rule; there's actually no specific background experience required for you to become a Digital Marketer—only a specific set of skills.While many Digital Marketers begin in...

The first step in creating a digital marketing strategy is identifying and understanding your audience. This involves defining the characteristics of the people most likely to be interested in your product or serviceThe first step in creating a digital marketing strategy is identifying and...