According to recent studies, digital out of home advertising is one of the fastest-growing forms of advertising and is expected to grow exponentially over the next 7 yearsAccording to recent studies, digital out of home advertising is one of the fastest-growing forms of advertisi...

Social media marketing is one of the most popular forms of digital marketing. In the United States alone, over 308 million people access a social network at least once per month. People of all ages use social media for entertainment, interacting with others, gaining information about specific i...

Whilst not forgetting the traditional 4 Ps (product, price, promotion and place), digitalisation incorporates four other key concepts into the marketing strategy: flow, functions, feedback and brand loyalty.Whilst not forgetting the traditional 4 Ps (product, price, promotion and place), digita...

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things. Let's take a deep dive into their importance for your brand. Need content for your business?The 5 P's of...

That's where the 7Cs of digital marketing come into play. These seven pillars—customer, content, context, community, convenience, cohesion, and conversion—form the backbone of successful digital marketing strategiesThat's where the 7Cs of digital marketing come into play. These seven pil...

Keyword research, on-page optimization, technical optimization, and link building are essential components of SEO. By incorporating these components into your digital marketing strategy, you can improve your website's rankings and drive organic traffic. Data analytics is an integral part of dig...

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketin...